THE MOVEMENT
The Yellow May Movement was born with only one proposal: to draw the society’s attention to the high rate of deaths and injuries in traffic around the world.
The objective is a coordinated action between the Government Agencies and civil society. The intention is to raise the issue of road safety and mobilize the whole society, involving the most diverse segments: government agencies, companies, class entities, associations, federations and organized civil society to effectively discuss the theme, engage people and propagate knowledge, discussing the full extent that the issue of traffic requires, in the most different spheres.
WHAT IT IS?
It is an international awareness-raising Movement to reduce traffic accidents. Traffic should be safe for everyone in any situation.
GOAL
Emphasize the topic of traffic for the society. Stimulate the participation of the population, companies, governments and entities.
WHY MAY?
On May 11, 2011, the UN decreed the Decade of Action for Traffic Safety. With this, the month of May has become a world reference for a balance of the actions that the whole world makes to change the number of deaths and injuries in traffic around the world.
WHY YELLOW?
The yellow color symbolizes attention and the warning sign on traffic.